Tableau recently released a white paper on the Top Ten Business Intelligence Trends of 2019. There are a lot of terms that you will probably recognize as some current in buzz words such as artificial intelligence and natural data processing, but rather than going down that rabbit hole let’ start with something less abstract.
The 7th point on the top ten list released by Tableau is: Data storytelling is the new language of corporations. And really that is a part of the inspiration for this blog. I wanted to write from time-to-time to tell some of the stories from taking CHEST’s data from siloed spreadsheets on individual machines to a centralized data engine that is used to produce interactive reports that fuel the decisions we make. While getting to the latter is still a work in progress we have already had some serious victories to report on, but this story did not start today.
For the past few years CHEST has been in the midst of its own data and analytics revolution. We have adopted Tableau as a data visualization tool to optimize some of our internal business practices, and for work we do with some of our business partners. We are hardly the only organization to attempt to take advantage of this sweeping change of the way we work, but we believe we are a leader in the association world. How have we changed how we work? An example would be the membership dashboards.
CHEST is an organization with nearly 20,000 members spread across dozens of countries around the world. How many pages of reports would it take to know basic questions about the group such as how many from each country? How many total current members are there? At what stage in their career are our members? Only the most basic understanding about our membership has been possible because of the volume of time and effort it to derive the information. We’ve gone past that to create a single dashboard view that answers all of the above questions, and it goes further.
The dashboard also shows the number of people who are about to expire, which helps to shape efforts to focus our resources where they belong to retain members most vulnerable to dropping. The value of this goes beyond the obvious of better focus in our efforts. We have created a digital legacy that frees us up from having pull a report every time a basic question about our membership comes forward.
Remember the terms we were trying to avoid before — Artificial intelligence and natural data processing. You probably have heard them before, and usually in the context of these innovations will change the way that we work, the way we communicate, and nearly every aspect of our lives. This is an understatement at best. We are in the midst of a data and technology revolution that will fundamentally change nearly every aspect of our lives and create new realities that previously could not be considered. How do I know? We are already in the midst of working in it here at CHEST, and you will see more of how CHEST is playing it small role in this movement in the months to come.